We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/whenĪ review will be posted as we can't commit to or guarantee product reviews. Will typically be removed after errors are fixed (unless a response is needed). Comments alerting us to typos or small errors in the post are appreciated (!) but Please help us streamline the comments' section and be more efficient: double-check the post aboveįor more basic information like pricing, availability, and so on to make sure your question wasn'tĪnswered already. Off-topic question, or need technical support, please Please keep discussion on-topic, and if you have general feedback, a product review request, an Discussion and debate are highly encouraged but we expect community members to I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.īrowse all of our Wet 'n' Wild Color Icon Eyeshadow (2018) swatches. I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018's formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers-slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The formula is supposed to be "powerfully pigmented" with a "butter-soft" texture that "glides on like a dream." The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula.
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